Their core capabilities around campaign creation, segmentation, personalization, and data insights are equally robust and intuitive to navigate.įor newer email marketers, you can’t go wrong starting with either platform if easy-to-use automation paired with custom reporting is your priority. Winner: Tieīoth iContact and Constant Contact offer user-friendly automation with versatile features to streamline email marketing and lead nurturing sequences. Limits range from 500-25,000 contacts depending on your pricing tier. View granular reports to identify successes and areas to refine in your ongoing event promotions. Unique automation supports event management tasks like inviting subscribers, following up with registrants, and keeping attendees engaged. Leverage tags and filters to target groups with relevant messaging based on interests and activities. The intuitive editor lets you build workflows with pre-designed templates for common sequences-from lead nurturing to event promotion follow-ups.

Constant ContactĬonstant Contact also equips users with automation tools to simplify marketing tasks. Limits depend on your pricing plan but can support thousands of contacts. Rich analytics offers automation insights like open/click rates, engagement trends, and ROI tracking. You can personalize messaging with variable text, images, send times, and more based on customer behaviors or attributes. Available automation ranges from welcome emails to value-driven re-engagement campaigns with dynamic segmentation. The drag-and-drop workflow builder makes it easy for novices to design advanced sequences tailored to business needs. IContact provides a robust automation suite to help streamline marketing workflows. Features and Functionality Automation iContact We recommend you join one or both groups if you want to connect with others using these platforms. They share best practices, ask questions, voice feedback, and more. These communities allow users to interact with both customers and company representatives. They hold a strong second place in market share behind Mailchimp.īoth companies maintain an active presence on Facebook: Today, Constant Contact reports serving over 600,000 active customers. The company currently does not release customer data but is considered in third place in terms of market share.Ĭonstant Contact was started in 1998, founded by CEO Randy Parker, who helped pioneer email marketing for small businesses. It was founded by Ryan Allis and Aaron Houghton as an alternative to expensive enterprise solutions. IContact entered the market in 2003 as an affordable email marketing platform.

By the end, you’ll have all the details you need to select the best email marketing service for your business. We will analyze crucial aspects like market standing, ease of use, available features, integrations, analytics, reliability, customer support, pricing models, and reputation. In this comprehensive iContact vs Constant Contact comparison, we evaluate both platforms across key criteria to help you determine which solution best fits your needs. When it comes to email marketing software, iContact and Constant Contact are two of the most well-known platforms.Ĭhoosing the right one is crucial for small business owners looking to run effective email campaigns and nurture leads.

Icontact for salesforce pricing